The third edition of Be:Fit London took place at Islington Business Design Centre on 29 April – 1 May 2016. There is no question that this 3 day long special event for women interested in fitness and healthy eating was a massive success. The event saw extraordinary, diverse participation from a variety of sports personalities, companies, bloggers, fitness and nutrition experts.
Be:Fit London has already established itself as one of the U.K.’s fitness fairs with their special focus on women. The live cooking presentations, guest speakers, food stands, exercise classes and special attractions made this a very impressive health and fitness conventions. It was a staggering opportunity for women from all walks of life, but with a common interest, to get together, share experiences, and find out what the future holds for health, personal fitness and similar topics.
The shopping village alone was a good enough excuse to come and visit the show. Over one hundred of some of the best health / fitness / exercise / diet brands in the U.K. and beyond presented their products and services. Brands like Physiq, Rebel Kitchen and Planet Organic offered thrilling new products, and some offered visitors the opportunity to participate in interactive challenges and competitions. After this multi-day event, one could leave enriched by a wide array of experiences, products, and opinions. There was not a dull moment to be found from start to finish.
Beyond the chance to buy sports clothing, or perhaps speak to some of the leading fitness and motivational coaches, visitors could also participate in exercise classes. The Reebok Fitness Studio brought together classes from the likes of Barry’s Bootcamp, Third Space, Equinox, Gymbox, Boom Cycle, and numerous others. The fair was a great opportunity for attendees to try new things. Getting a spot in some of these classes and events may have proved difficult. Visible queues could be found outside of the event, with participation remaining high across the entire show.
Live cooking presentations at Oatly Kitchen connected visitors with some of the top names in the healthy eating movement such as Tess Ward, Shirin Kouros and Alex Head. The second place where one could broaden their knowledge and leave with tones of inspirations was the Main Stage, where the likes of Madelein Shaw, Zanna Van Dijk and even Dame Kelly Holmes gave talks and took part in Q&A sessions.
The scope of Be:Fit London was impressive, to say the least. There is no doubt whatsoever that next year this will be repeated.
Lastly I would like to thank Mirella Ingamells from Strong Beats Skinny, and Nutristrength, for whom Mirella is an ambassador, for inviting me to the show. Mirella is the most important person thanks to whom my fitness journey started a few years ago and still continues. The show was my first opportunity to familiarise myself with Nutristrength products and it is hard not to be impressed by their amazing range and one of a kind packing. I have already placed an order for the Pea Protein as well as Goat and Sheep Whey Protein, as they are super tasty not just in shakes but I learnt, thanks to their amazing in house chef, Szabina Szentei, that they can be made into so many yummy (and healthy) treats.